Emblica contains tannins. Do we have to be concerned about coloration? How can it be avoided?

• At the use level of 0.5% or below, you don‘t need to be concerned about coloration. Long heating at 40°C or above may give you some light brown coloration. At higher levels (>0.5%), especially around 1-2% level, the formulation will be light brown in color. At this level, one should target for a pastel colored product. Protect formulation from UV-light and oxygen using suitable packaging

What proof do you have for iron chelating property of Emblica?

• We have an in-vitro test "azide-induced UV-Spectral analysis" that proves the complexation of Emblica with iron. We have recently done molecular modeling of Emblica constituents (preliminary). It shows that Emblicanin A is the primary chelating agent and the others act as secondary chelating agents. They both are needed to occupy all the coordination sites of iron.

If iron is naturally occuring in the skin, why do we have to fight against it?

• Iron and copper play ambivalent roles in biology because they are required as cofactors for many biological reactions and at the same time their toxicity threatens cellular integrity. When iron or copper is bound with protein, it is fine. It is the free iron or copper that are detrimental to skin. They act as catalysts to produce reactive oxygen species.

What happens with the bound-Iron in the skin? Is it dangerous?

• It is not dangerous because in this form iron can not act as a catalyst to produce reactive oxygen species.

What benefit do we have with Emblica™ over Vitamin C and/or E, Emblica™ being more expensive?

• Emblica is not simply "another natural antioxidant." It has chelating and enzyme inhibiting multifunctional properties. It is the only commercially available antioxidant known to us which does not have pro-oxidation effect. Its price should be compared with premier antioxidants such as pine-bark antioxidants, grape antioxidants or rosemary antioxidants. When you compare with these antioxidants, Emblica is less expensive.
• Emblica is also a very stable antioxidant vs Vitamin C or Vitamin E. Antioxidant activity of Emblica is intact at 45°C for 12 months. Cascading effect of Emblica, enables it to retain activity for over 12 months.
• Emblica has a very high concentration of active substances compared to other natural antioxidants, even more support for better economy.

What are the differences between Emblica™ and other Amla fruit extracts offered on the market?

• Batch to batch variation of active ingredients, color in Emblica is low vs Amla extract (which is very high). Most of the Amla extract suppliers do not know what are the active ingredients in the product. Our product is standardized by using highly sophisticated HPLC and HPTLC.
• Emblica is patented for cosmetic application.
• Emblica’s attributes are defined based on many efficacy studies.
• High quality product having > 50% active ingredients.
• Excellent toxicity profile.
• Registration issues clarified.

Vitamin C has a synergistic effect on Vitamin E as it "reactivates" Vitamin E. Do we need the cascading effect of Emblica?

• Stability data shows both Vitamin C and E are losing activity in an aqueous system whereas Emblica is stable for > 12 months in the formulation. Long-lasting stability of Emblica is probably due to its cascading effect.

How can you justify the relatively high price for this Antioxidant?

• Emblica is the only commercially available antioxidant known to us which does not have pro-oxidation effect. It’s price should be compared with premier antioxidant like, pine-bark antioxidant, grape antioxidant or rosemary antioxidant. When you compare with these antioxidants, Emblica is less expensive.

Can I use Emblica to protect formulation ingredients like Oxynex? Do I need additional antioxidants?

• No, you don’t need to use any additonal antioxidant. Emblica will protect the formulation ingredients as well as your skin. Emblica may require an additional complexing agent, such as EDTA to provide synergistic complexing ability.

Why does EDTA have to be added to the formulation containing Emblica?

• A complexing agent like EDTA helps Emblica to be distributed evenly in the formulation.

What about the patent situation?

• Our evaluation shows that no third party patent infringement is expected, except for sunscreen formulation in New Zealand might be blocked for Emblica.
• Favorable own patent situation for Emblica in cosmetic applications.

• What claims can I put on my package?

Proposals:

• Natural Antioxidant
• Skin protection against free radicals
• Cell protection against harmful damage through UV-radiation
• Ayurvedic natural care & protection

Can I use the trademark Emblica™ on the package?

• Yes, end-users can use the Emblica trade name. Customers need to be advised of our designated countries and the restrictions of registration, which is applicable only for Class 1.
• Any further use of the trade name is up to the customer to decide and it is their responsibilty to abide by the local country laws.

Why Emblica™ is not synthetically produced?

• Emblica’s activity is not specific to a single ingredient. For an optimal antioxidant activity, you need all the ingredients in Emblica. Therefore, synthetic Emblica will not be as effective as a natural antioxidant. It will also be very expensive to synthesize Emblica ingredient(s) due to their structural complexity.

Does Emblica™ have skin whitening properties?

• Yes, it does. We have just completed a clinical study. We will initially go with the key customers and then with others.