When we research and develop products we look carefully into the potential for global distribution of the product line. Brands such as CollagenRX® and GlucosamineRX can create more revenues in the foreign distribution than the USA markets. We estimate as much as 80% of our overall revenues will come from foreign distribution from a brand such as CollagenRX®.

We brand the product from the beginning stages according to acceptable standards for marketing to foreign countries. There are considerations regarding formula development, name storming and overall look of the product to packaging that looks and feel like a “Made in the USA” product. In the global market we prepare the product in order to reap the benefits of the “competitive advantage” of a home-grown, USA-made product.

The basic marketing plan is to acquire Exclusive Master Distributors in each country in the world. They commit to an initial order of product and sign an exclusive, performance contract. (See attached Excel spreadsheet for a typical financial commitment requirements by country for a single branded line such as CollagenRX®) This gives us predictability in the order process and enables us to modify products and packaging for each market. We control fixed costs and G & A costs because our business model utilizes existing networks of global reps, distributors and importers. Use of broadband and internet capability permits us to standardize our branded look worldwide. We can now quickly convey new media including video and ad campaigns and technical documents to any country in the world with minor modifications to the product rollout campaign appropriate to that country. Translations into multiple languages occurs at lightning speed due this digital network. Central website control for the world market starts here in the USA and leads into each website for each country with one click of the mouse.