Key Brands

The key brand that NHC has been researching, developing and now test marketing is CollagenRX®. This brand started as a single product (CollagenRX® 2 ounce topical cream) and has naturally evolved into a line of relevant, yet non-competing SKUs. Customers, storeowners and distributors regard this brand as a line of skin care products that produce visible and physically positive effects. The product line is understood by most buyers as a regenerative and age reversing topical application brand. The broad name of the brand is CollagenRX® yet there will be individual SKUs that will emerge as their own brand and will stand alone in their marketing. For example the original rejuvenating cream and the eye treatment combined technologies and natural ingredients with patents to form a whole new brand called Biocellular Damage Control for all types and all ages with benefits ranging from deep cellular protection to post damage reversal from sun and environmental conditions.

Licensing and Private Label

Certain significant companies and individuals have expressed serious interest in licensing or private labeling this technology and adding it to their product line. We are not adverse to this business since there are channels of marketing and types of stores that will not distribute this brand due to the intentional limitations placed on the marketing.

We are in negotiations with at least three groups for this purpose and anticipate significant business and revenues from this side of our business model.

Global Business

The following is a published list of every country in the world that we intend to place either an Exclusive Distributorship or a Licensee/Private Label Distributor. We have estimated our initial order requirements and annual performance fees. We believe the CollagenRX® line is a highly favorable import in all of these countries and we are moving forward to protect the trademarks, intellectual properties and license requirements in each country. These properties will be legally formalized in our corporate name in each country in order to maintain long-term control of the brand.

Our Marketing

Our marketing plan is based on a White Paper recently written by Tony Musso that defines what has been known as viral marketing in the past and to use his term recently coined as “Geometric Campaigns.” This White Paper covers some of the most extraordinary campaigns that have succeeded in the last 10 years and it identifies the components of the structure of a successful campaign. The paper tackles the subject of the possibility of intentionally creating these campaigns with some level of prediction and the components of a campaign that can possibly lead to predictability.